Industries

Creative Industry

Legal counsel for agencies, brands, studios and creators: intellectual property, licensing and contracts for the creative economy.

Practice fronts

  • 01Intellectual property
  • 02Creative contracts
  • 03Creative business

24 services on this page

How we work

Creative Industry with a business mindset

In the creative industry, the main asset is intangible: ideas, brands, works and reputation. Protecting and monetizing these assets requires well-drafted contracts and registrations made at the right time.

We work with advertising agencies, design studios, fashion brands, content producers, publishers, game developers and independent creators, handling ownership of creations, licensing and relationships with clients, partners and platforms.

We also structure the creative business itself, from the choice of legal entity to the tax regime, so that growth does not bring unexpected liabilities.

What we do

Creative Industry services

24 services led by partners, with defined scope, timeline and fees.

Intellectual property

  • Trademark registration with the INPI
  • Industrial design registration
  • Copyright and assignment of rights
  • Protection of fashion collections and products
  • Action against copies and piracy
  • Protection of software and games
  • AI-generated content
  • Character and brand licensing

Creative contracts

  • Agency and advertising campaign agreements
  • Design and visual identity agreements
  • Influencer and creator agreements
  • Publishing and copyright agreements
  • Content co-production and licensing
  • Image rights assignments
  • Agreements with photographers and illustrators
  • Platform terms of use

Creative business

  • Corporate structure for agencies and studios
  • Taxation of the creative economy
  • Advertising and CONAR rules
  • Consumer law in e-commerce
  • LGPD in campaigns and marketing
  • Tax incentives for culture
  • Royalties and remittances abroad
  • Disputes with clients and partners

Didn’t find what you need? Talk to a partner about your case.

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Frequently asked questions

Questions about Creative Industry

Who owns a logo created by an agency?

It depends on the contract. Without an express assignment of economic rights, the agency or designer may retain rights over the creation, so the contract should provide for the assignment.

Is industrial design registration worth it?

Yes, for products and packaging with a new ornamental shape. Registration grants exclusivity and makes it easier to act against copies.

Do influencers need a written contract?

It is highly recommended. The contract sets deliverables, image use, exclusivity, advertising rules and each party’s responsibilities.

Let’s talk about your business.

Start with an assessment of your company’s legal structure.